MERKUR Sponsorship 2025: Highlights Overview

.. and this spirit of engagement is exactly what has driven MERKUR for years. Our sponsorship reach is incredibly broad, touching nearly every corner of the sporting world: we support football clubs from the top flight down to the 3rd division, partner with Handball Bundesliga teams in both the first and second tiers, and back elite athletes in everything from table tennis and American football to beach soccer, athletics, and e-sports. Beyond the pitch and court, we maintain a strong presence at major national festivals and entertainment spectacles. 2025 continued this tradition, proving to be another year defined by powerful partnerships and unforgettable emotional peaks.

January to June

We started the year with a bang in January at the ProSieben Promi-Darts-WM. Through strategic and bold advertising, MERKUR was impossible to overlook. Our signature MERKUR sun was prominently positioned around the dartboard, capturing the attention of everyone in the arena and the millions watching at home.in January with a real statement appearance at the ProSieben Promi-Darts-WM . With strong advertising placements, MERKUR was impossible to miss. Our iconic MERKUR sun took center stage around the dartboard, ensuring maximum visibility for both the live audience and millions of TV viewers.

The momentum carried into February at the prestigious ISTAF, where we stepped in as the official partner for the sprint and long jump events. This collaboration reaffirmed MERKUR’s dedication to world-class athletics—celebrating the speed, power, and sheer determination of elite sports.In February, we continued our momentum at the renowned ISTAF, where we served as an official partner of the sprint and long jump disciplines. Our presence once again highlighted MERKUR’s close connection to international athletics and elite-level sport – dynamic, powerful and performance-driven.

April was all about top-tier competition. At the Lidl Final4 in Cologne's LANXESS arena, the MERKUR sun took over the center circle, placing our brand at the very heart of elite handball. The excitement continued with the MERKUR Bowl, featuring a clash between the Düsseldorf Panther and the Langenfeld Longhorns, where we hosted a premier American football event that left a lasting impression.April was defined by top-tier sporting highlights. At the Lidl Final4 – LANXESS arena Cologne, our MERKUR sun dominated the center circle, delivering a striking brand presence at the heart of elite handball. The month was further elevated by the MERKUR Bowl – Düsseldorf Panther vs. Langenfeld Longhorns, where we hosted a high-caliber American football showdown and set another strong sporting statement.

In May, we focused on the heartbeat of the game: the fans. By organizing a Partybus-Giveaway to Berlin for Arminia Bielefeld supporters, we gave fans a once-in-a-lifetime experience heading into the most significant match in the club's history—an initiative that was all about passion and authenticity.In May, emotional fan engagement took center stage. With the Partybus Giveaway Partybus-Giveaway to Berlin with Arminia Bielefeld, we created an unforgettable experience for supporters ahead of the biggest match in the club’s history – passionate, authentic and close to the fans.

June brought a major announcement during the MERKUR GAME between Rhein Fire and the Vienna Vikings, where we officially launched our partnership with Rhein Fire. It was a high-impact debut set against the backdrop of international American football. Simultaneously, we continued our long-term support for elite sports by backing the German Table Tennis Championships and Borussia Düsseldorf, the most successful club in Europe.in June at the MERKUR GAME – Rhein Fire vs. Vienna Vikings to officially announce our partnership with Rhein Fire. A powerful launch of this cooperation, perfectly embedded in an atmosphere of international football action. At the same time, MERKUR once again demonstrated its long-standing commitment to top-level sport by supporting the German Table Tennis Championships – Borussia Düsseldorf, backing the most successful table tennis club in Europe.

July to November

July was all about the intersection of music and community. At the PAROOKAVILLE Festival, our MERKUR CLUB CASINO became a vibrant hub, offering an immersive brand experience right in the middle of the festivities.In July, MERKUR was present where music, emotion and community come together. At the PAROOKAVILLE Festival , our MERKUR CLUB CASINO delivered a strong and eye-catching brand experience right in the heart of the festival action.

August marked a significant leap in our football partnerships. As the new season kicked off, MERKUR officially teamed up with FC Schalke 04 in the 2nd Bundesliga. What started as a partnership during a tough period quickly became a success story, mirrored by Schalke's impressive climb to become autumn champions. At the same time, we supported the Beach Royals—the German champions—as their official jersey sponsor on their way to the Beach Soccer title. We closed the month with another successful appearance at the San Hejmo Festival, where the MERKUR CLUB CASINO once again brought the brand to life.August marked a major milestone in professional football. With the start of the new season, MERKUR became an official partner of FC Schalke 04 in the 2nd Bundesliga. Following a challenging previous season, the partnership quickly turned into a success story – highlighted by Schalke’s impressive comeback and their achievement as autumn champions. In parallel, MERKUR accompanied the Beach Royals – German Champions as partner and jersey sponsor on their victorious path to the German Beach Soccer Championship. The month was rounded off with another strong festival presence at the San Hejmo Festival, where MERKUR was once again firmly embedded in the festival environment with the MERKUR CLUB CASINO.

In September, we deepened our roots in the football world. Through our partnership with the RheinFire Cheerleaders powered by MERKUR, the squad brought their energy to various events, alternating between their roles as MERKUR and Rhein Fire representatives—always staying close to the fans.In September, we further expanded our brand presence in the football ecosystem. As part of the partnership with the RheinFire Cheerleaders powered by MERKUR, the cheerleaders appeared at numerous events both as MERKUR Cheerleaders and, on selected occasions, as Rhein Fire Cheerleaders powered by MERKUR – energetic, emotional and close to the fans.

October saw the unveiling of a major new collaboration. MERKUR officially partnered with the LANXESS arena, one of the most famous and largest event spaces in Europe, providing us with a world-class platform for future brand activations.October was defined by the announcement of a powerful new cooperation. MERKUR officially entered into a partnership with the LANXESS arena , one of Europe’s largest and most renowned event venues – a stage with international reach for future brand experiences.

As the year wound down in November, we ventured into the digital arena by partnering with BIG – E-Sport. This strategic move allows MERKUR to connect with a modern, tech-savvy audience and solidify our position in the future of competitive gaming.Towards the end of the year in November, MERKUR expanded its commitment to include digital elite sports by announcing a new partnership with BIG – E-Sport . Another strategic step toward a modern, future-oriented brand positioning in digital target group environments.